11 yrs
In operational transformation
About Insorce
Insorce was founded on a single observation: enterprises have more data, more tools, and more consultants than ever — and still commit to transformations without knowing what they will actually do. 3-Cubed exists to close that gap.
Insorce Operational Optimizers builds 3-Cubed.

The Origin
For eleven years, we have worked inside the operations of banks, insurers, BPOs, and GCCs. We have seen talented leaders make costly commitments not because they lacked intelligence, but because no tool gave them a model of the whole system before they moved.
3-Cubed is the answer we built for ourselves first. A Decision Twin that reads your PROFIT levers — Process, Risk, Operations, Finance, IT, Teams — and computes what each change does to Cost, Client experience, and Control exposure. Simultaneously. Before execution begins.
11 yrs
In operational transformation
250+
Enterprise deployments
1,500+
Operational models built
6
PROFIT levers unified
Intelligence layer
The intelligence layer above all six levers. Algorithmic, not opinion. Computed before execution.
Investor lens
Unit economics — what does this lever move cost?
Client Experience lens
Experience & trust — how does it land with the client?
Regulator lens
Risk & compliance — what exposure does it create?
The Team
Our team combines extensive expertise in process excellence, risk management, organisational design, and IT — with leadership experience at Citigroup, Accenture, Microsoft, and Amazon.

Founder & CEO
Over 25 years in banking, risk management and operational transformation. Led strategic roles at Citigroup and Progeon Ltd.

Chief Delivery Officer
Former Managing Director at Accenture in Southeast Asia. Teaches Business Design at top universities.

VP Product Development & CTO
23 years in IT focusing on program management and solution delivery. Formerly at Microsoft and Amazon India Development Centre.
Director, Sales & Business Development
21+ years in enterprise B2B sales across ERP, SaaS, and AI platforms. Built and scaled revenue across MEA, Europe, and ANZ for global technology businesses.
As featured in
